Cleveland Search Engine Optimization (SEO)

When it comes to driving website traffic, search engines like Google, Yahoo! and Bing are every business owner's Holy Grail. If website traffic is the primary revenue source for your online business, our Search Engine Optimization services make it possible for you to cost-effectively compete against other local and national retailers in your industry.

Experts with 16+ years of SEO experience

Our company has offered search engine marketing services to clients in Cleveland, Ohio for over 15 years. Some of our staff has literally grown up with the internet and began ranking websites on popular search engines before Google ever existed. Nowadays, Google is king in the search engine world controlling more than half of the market. Google uses a proprietary algorithm to rank your website by indexing it with an automated process (known as a search engine bot/spider). We use our years of experience and knowledge of how search engines work to bring your website to the top of Google, Yahoo and Bing search engines.

Paid vs. Organic search results

Paid search results, commonly referred to as Pay-Per-Click (PPC) are very different than organic search results. Paid results are displayed along the top and along the right side of Search Engines Result Pages. Most paid search results are labeled by a "Sponsored" heading or a light yellow background color.

Organic search results are the results appearing directly below PPC results and are the more cost-effective alternative to PPC search results. Although businesses can benefit from PPC results, it often times turns into a situation where you are paying for unnecessary, non-targeted or fraudulent (click fraud) traffic. Consider the following, if your competitors know you are paying for PPC advertisements, what is not to keep them from clicking on your ads? What is to stop them from driving up your advertising costs and maxing out your daily budget limit resulting in zero ads displaying to legitimate customers?

We typically recommend an organic search campaign to clients who are new to the SEO world as it is a more cost effective strategy. Only in some rare circumstances is a paid search campaign optimal. Organic search campaigns allow for a cost-effective, long term solution to ranking in high search engines and deliver higher targeted traffic. Although the process does take longer than paid campaigns, the average client realizes great results within 4 to 6 months. Yes, some clients can rank in Google in as little as 1 to 2 weeks, however, the vast majority see initial rankings and gains in rankings within the 4 to 6 month time period. Unfortunately, the time period is out of our control and completely in Google's. No SEO firm, no matter what they tell you, can guarantee results or a time frame.

Our Search Engine Optimization services range from integrating the standard Title, ALT, Meta and Link Title tags to complete on-page and off-page optimization. Below, you will find a brief list of the SEO services we offer.

• Title tag placement.
• H1, H2, H3 tag placement.
• Meta tag placement.
• Link Title tag placement.
• XML and HTML sitemaps.
• Google Analytics installation and setup.
• Keyword Research and Recommendations.
• Competitor Keyword Analysis.
• Keyword Recommendations.
• W3C Code Validation.
• Monthly ranking reports.