Optimization Tips & Tricks
MJM Design has
experience in Search Engine ranking technologies dating back to
before Google was even a day dream. If you are looking for true
Search Engine Optimization experts, look to those who dealt with
ranking websites in the
early days. Before Yahoo charged $199 to get your site
listed in their directory, Altavista (Pre-Babelfish) and MetaCrawler
to just to name a few.
Age of a Website. Google puts importance on the
age of your website. The age is not calculated by how old your
domain name is, rather how long ago the information on that
particular domain was published. It is a good idea to publish your
content as quickly as possible, but even more so important to keep that
content fresh and up to date. We canít stand when we visit a website,
read some information then realize that it was published 4 years ago
and is completely out of date and irrelevant.
Imagine yourself in the library. Well weíve
all sat at those old school Pentium II computers
searching the directory by typing in keywords related to the subject
of the book you are looking for. Once you got your results, you
jotted them down on those tiny pieces of paper smaller than a Post
It note with a little pencil you could barely get a grip on and off you
went searching for the title that seemed most relevant to what you
were looking for. Title tags on websites are just as important as the title of the
book you were searching for at the library. The
title tag best describes what each pageís content is about and helps
the search engine spider to index that page correctly. Whatever is
in your title tag should match the content of what is on the page itself.
Meta Tags. A
lot of search engines these days donít use meta tags anymore, but
they can still be helpful. Especially the robots.txt file which
tells automated search engine spiders which directories are
indexable on your server and which ones are not. The robots.txt file
should be located on your serverís home
Your HTML pages should feature at least a H1 tag which should be
used to highlight the subject of that page. For example, if my title
tag was ďABC Widget FactoryĒ an appropriate H1 tag for
the subject or heading of that page would be ďWe Manufacture WidgetsĒ.
This is an example and works
just the same for any other subject. H1 Tags appear before H2, H3
and so on. This gives a hierarchy structure of the content on the
page to allow search
engine spiders to index your page more efficiently.
In-Bound Links. We know you have heard this before. You should take time and put forth effort in establishing
reciprocal links between your site and other websites that are based
on the same subject as yours and you are still asking yourself, ďIf
I own a widget factory, why would I go trade links with
the widget factory down the road?Ē The answer is simple: you donít. When
we say itís important
to establish reciprocal links with other relevant sites, it doesnít
mean that you should contact your largest competitor to trade links. It
means that you should research and find other sites that are
relevant about the types of products or
services your site offers. Google gives importance on links from
relevant websites to yours because it is easy
to fill a website with keyword rich text, but it is
considerably more difficult to establish your website as a reliable
source of information via links from relevant websites. You trade links with other websites because
Google will begin to recognize your website as a reliable source. Donít expect
dramatic changes in your site's rankings to happen
overnight. If you are serious about drawing traffic to your website, generating leads
or sales, then expect to put forth effort
in establishing reciprocal links. Do yourself a favor.
Keyword density refers to the density of keywords in the text copy
on each of your pages. We notice many businesses talking about how long they have been in business, how many
clients or projects they have and how important they are,
but they are missing one key thing. Keyword density! Not everyone is going to come to your website and read
every single word on the page. After all, how do you browse the net?
If Iím at a particular website that
I searched for I already know what Iím looking for and probably
donít need to read their introduction paragraphs, which is a great
place for keywords because search engines will give more importance
to keywords that are placed higher on a page.
Sitemaps have become important in the past few years because it
tells search engines about all of the pages on your site. This will
help the search engine spider thoroughly index all of the pages on
your site. If you do not want certain pages to be indexed, but still
wish to display that page in your Sitemap you may exclude the page
in your robots.txt file. I very rarely use a websiteís sitemap
unless I feel I have searched every square inch of the site and have
no other place to look for information. In my experiences, I have
noticed that older men tend to use sitemaps more.
This list goes on and
on this certainly isnít all of the Search Engine Optimization tricks
out there, but we feel this is the most important items that have
helped out our client's rankings. We hope this information helps
give your Search Engine Optimization a head start so you can one up
your competitors. Donít forget that itís Ok to get into a particular
niche and that you donít have to target the most common keywords.
Considering the size of the internet today and what it was 10 years
ago, you will have plenty of visitors coming in from even more
refined and longer keywords phrases in the future.
Copyright 2007 MJM Design. All rights reserved. This article was authored
Matt McWilliam is the owner of MJM
Design located in downtown Cleveland, Ohio. Read more about
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